Digital collective



Here is our selection of resources for service designers


Good Services: How to design services that work

Lou Downe lays out the essential principles for building services, describing the common elements within all services that mean they either work for users or don’t.

Change by Design: How Design thinking transforms organisations and inspires innovation. – Tim Brown
The Innovation Delusion: How our obsession with the new has disrupted the work that matters most. – Andrew L. Russell and Lee Vinsel

Transform: A rebel’s guide for digital transformation. – Gerry McGovern 

Universal principles of Design: cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. – William Lidwell
Emotional Design: Why attractive things work better and other crucial insights into human-centered design. – Donald Norman

Magazines and blogs

Service design magazine

Down to earth tips to make the customer experience of your service suck less.

Presentations, talks and events

What Prototyping is, why we should do it, what we can prototype and how to prototype.


Human Centred Design

+Acumen Prototyping

Future Learn

Other cool stuff

Wide ranging places to have fun, learn, contribute and grow. Expand your knowledge and participation in this new and exiting future!


Crowdsource gathers your feedback, and feedback from others around the world, to design products that represent people and cultures everywhere.


A library for machine learning in JavaScript

Usability Hub

A remote user research platform that takes the guesswork out of design decisions by validating them with real users