We need an engaged product owner, with the power to make decisions on behalf of the service.
You must have written sign-off for the proposal from the product owner, accompanied by a cost code that has an available budget to cover the work.
Send the product owner a a brief with the tasks they must complete before kick off. This includes sending us key business benchmarking data and gathering a user group.
Go through the roles, tools, methods and expectations for your project. Ask questions, challenge assumptions and gain clarity.