The logo is a flame/phoenix to symbolise rebirth into the new body the team has become.
The name bears the word Collective, widely used and popular among creative communities.
The tagline articulates the area of digital world where we spend our time an energy. It’s in all caps to shout out loud enough to be acknowledged.
SERVICE DESIGN COMMUNITY OF PRACTICE
Logo variations for you to download
The Warm red colour symbolises fire and the passion we have for the work we do
Vantablack is the darkest shade of black ever invented. In its actual shade it creates a black hole effect 😊 Black is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil and aggression, rebellion, and sophistication.
Primary font: Fira sans
Fira sans typeface is designed to cover the legibility needs for a large range of handsets varying in screen quality and rendering. The Fira font family comes in 3 widths, all accompanied by italic styles.
Popular pairings with Fira Sans include Roboto, Oxygen and Ubuntu. These fonts are licensed under the Open Font License.