Digital collective

SERVICE DESIGN COMMUNITY OF PRACTICE

Our brand

The logo is a flame/phoenix to symbolise rebirth into the new body the team has become.

The name bears the word Collective, widely used and popular among creative communities.

The tagline articulates the area of digital world where we spend our time an energy. It’s in all caps to shout out loud enough to be acknowledged.

SERVICE DESIGN COMMUNITY OF PRACTICE

Logo variations for you to download

Colour codes

Kiri Red #ff4a31

The Warm red colour symbolises fire and the passion we have for the work we do

Vanta Black #000000

Vantablack is the darkest shade of black ever invented. In its actual shade it creates a black hole effect 😊 Black is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil and aggression, rebellion, and sophistication.

Primary font: Fira sans

Fira sans typeface is designed to cover the legibility needs for a large range of handsets varying in screen quality and rendering. The Fira font family comes in 3 widths, all accompanied by italic styles. 

Popular pairings with Fira Sans include  Roboto, Oxygen and Ubuntu. These fonts are licensed under the Open Font License

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