It's all about digital service design
We want to design digital services that people to prefer to use, and for them to be able to use these services without needing assistance. Good user experience is one that meets a particular user’s needs in the specific context where he or she uses the product.
Understand the skills, tools and methodologies necessary to develop compelling strategies, products and services.
The process of building customer experiences with a strong digital element. How to problem-solve and design for both user and business needs.